Publix Brand Products And Name Brand Products Term Paper

Publix Brand Products And Name Brand Products - Term Paper Example This emanates from the fact that rival competitors may opt to retail widely known brands while Publix presumes to use solely packaged brands and ends up confusing the consumer (Davis, Melissa, and Jonathan Baldwin 233). Opportunities: The retail chain has the potential capabilities to grow the demand for its superior brands. For example, with an employee tally of over 100,000 in the 1,400 outlets, Publix management should focus on the employees for consumption of the brands, who reach the public (Plunkett 216). Threats: With Publix ranking 14th amongst the retail chains, competition seems vulnerable. Further, there are other packaging companies with stronger brands than the supermarket, and this poses a threat to the company’s operations (Plunkett 245). It faces giant outlets, for example, Wal-Mart, and other dairy and grocery brands. The most pressing issue to the outlet is the longevity taken for a brand to tame the desired consumer market (Davis, Melissa, and Jonathan Baldwin 248). Competitors: Publix’s brands compete in two distinct dimensions. First, the dairy, deli, and bakery products compete with widely recognized brands from specialized companies. These rivals pose threats to the growing retail chain as they generate enough revenue, which they can use to compete effectively. The competitors include BI-LO, Piggly Wiggly, and Ingles among others (Plunkett 249). The fact that these competitors have diversified throughout considerable American markets implies stiff opposition for market entrants thus; Publix may be harbored from entering new markets on a future date. On the retail chain platform, Publix competes with giants, for example, Target, Wal-Mart, and Costco who also owns in-house brands. These competitors pose drawbacks to Publix operations. Product offering: The chain store giant ranked among the most competitive chain stores in the U.S.A because of its continuous urge to produce and avail healthy nutrition to the clientele group. For example, the Aprons’ branding criteria have continuously won consumer loyalty as Americans find it salient in the provision of various delicacies for use in their homes and food kiosks (Plunkett 250).